Archive for the ‘digital PR’ Category

Social Media Blues

Social media blues … Melancholy & loneliness while talking to the world.

My generation is defined as the generation which is on the go. Always connected, always communicating, always interacting, always networked & always with people. Talking, ideating, conversing & sharing ideas. The need to connect has become a prerequisite, even an obsession.

While isolation is imposed, solitude is chosen. The space between inhalation & exhalation is considered as the moment of truth for an individual, an opportunity to acknowledge & appreciate one’s existence.

AMD versus Intel: social media wars

“Feud” is a term which evokes imagery of Gallic warriors engaged in a ferocious battle to conquer the opponent’s territory and eventual world domination.

The historical ‘feud’ between AMD & Intel needs no introduction for some one clued into processor wars. [Check out this white paper for further information]. AMD’s VP, Advanced Marketing, Patrick Moorhead, took the battle pitch a notch higher by publicly calling:

Intel’s refusal to deal with issues like battery life on blogs and Twitter “offensive and derogatory to consumers” as reported by The Inquirer at SXSW 09 this week.

New media, new challenges

Written in response to a question on the communication dynamics and how marketers and communications professionals need to evolve with their consumers:

Every era is defined by the medium which captures the imagination of the masses. In the 50’s when it was said that that television would carry live visuals and sound of an event happening miles away from its actual location, there was disbelief and then eventual acceptance. Today TV defines the information priority of the masses.

With this perspective, I submit that internet as a mode of information exchange is relatively young with an evolving history. We have not even seen the tip of the iceberg yet.

Online versus Print: Top Indian Financial Newspapers audience comparison

As a PR professional the simplest industry standard of measuring coverage I have come across has been advertising value equivalent (AVE), which loosely translates to the amount you would have to spend to buy the same space as the article appeared in a print publication.

Mea Culpa: Lessons learnt from a blogging break

As a social media practitioner and a communications person, I often find myself advising people to stay connected and contribute to the broader blogosphere and the micro blog community in which they exist. Which indicates, that one must keep publishing fresh work, filled with insight, opinions, views, and just about everything under the sun [...]

Powered by WordPress | Find BlackBerry Phones for Sale Online. | Thanks to Top Bank CD Rates, Free MMORPG Games and Home Information Packs