Written in response to a question on the communication dynamics and how marketers and communications professionals need to evolve with their consumers:

Every era is defined by the medium which captures the imagination of the masses. In the 50’s when it was said that that television would carry live visuals and sound of an event happening miles away from its actual location, there was disbelief and then eventual acceptance. Today TV defines the information priority of the masses.

With this perspective, I submit that internet as a mode of information exchange is relatively young with an evolving history. We have not even seen the tip of the iceberg yet.