Tag Archive for pr pup. social media guru

Zumbo – The Social Media & PR Pup!

Zumbo, the adorable social media and digital communications and public relations pup!

Zumbo - The PR & Social Media Pup!

 

Hi there! I am Zumbo. I am 3 months old and already there so much to share. Such is life in the 21st Century, fast, quick, short and simple. Oh bow! That’s exactly how you can describe me too!

So let’s get the obvious out of the way. How did I end up in PR? How did I become fascinated with media? How did I get acquainted to social media and digital media communications? And what could a 3 month old PR pup possibly contribute to the working of public relations and communications? Well, am gonna try and answer some of that here, but most of it will be clear if you read my posts here regularly.

Wait a minute, I gotta scratch… (Scratches with hind leg vigorously…)

I was born out of an idea. Some old guy called Hunter Thompson (Yea the same guy who Johnny Depp plays in Fear and Loathing in Las Vegas and The Rum Diary) created this whole art-form in journalism called Gonzo. It’s gonna be a bit intense, but I promise to keep it light and entertaining. Then again I am such a cute little pup, who wouldn’t want to listen to my stories!

Haan, toh where were we. I was telling you how I got into all this and what makes me the authority to blog about all this high-funda business of communications. Well to start with I am a product of digital media. That doesn’t mean that iPhone and Samsung tablet got together for a night and made me, but the world saw me first on Blackberry Messenger and Facebook. That’s how I got adopted, by the way. After that it has been a whirlwind romance with social media. I got a home and I am grateful!

I am born in this new world of democratized digital media and opinion sharing on the fly! Things like the Egypt revolution, WikiLeaks, iTunes and Flipkart don’t amaze me. These are things that my forefathers had predicted when the internet (ARPA Net) was thought of 40 odd years back. What’s the fuss, I don’t understand.

The first three months in public relations and social media were interesting. They keep complaining that I crap a lot, but whoddathunk it that being full of shit is a good thing!

So I go about my business everyday by surfing the net, watching Facebook pages reading internet usage reports and advising clients on their communication strategy. Well, at least I hope I did half of those things. I start my day with a big ole dump (trust me, it releases the tension) and then waiting for people to tell me what to do next. It sucks that I have to wait for instructions, but they say that I am just a kid with a lot to understand about the complexities of communications. Fair enough, but when you don’t know how to tweet, man that’s seriously messed up! Don’t you think?

I don’t know why people who work with me keep saying “It’s a dog’s life!” Well, firstly I take that as a compliment, it’s not such a bad thing and secondly if you can lick your own privates, what more do you need! But people in communications constantly seem to struggle and stress with what’s coming next. I don’t know what’s the big deal, but I guess am about to find out soon.

More time I spend in this industry, more I am convinced that I have just hit the tip of the iceberg. Water scares me by the way, and I hate my baths! 😉

So keep your eyeballs glued to this space, to know more about “The Adventures of Zumbo!” Your friendly, neighborhood social media and PR pup!

Woof! Back to scratching eggs, I say!