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	<description>Social Media Redacted</description>
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		<title>Zumbo &#8211; The Social Media &amp; PR Pup!</title>
		<link>http://omniverse.in/2012/03/03/zumbo-pr-social-media-pup/</link>
		<comments>http://omniverse.in/2012/03/03/zumbo-pr-social-media-pup/#comments</comments>
		<pubDate>Sat, 03 Mar 2012 12:35:14 +0000</pubDate>
		<dc:creator>HemantM</dc:creator>
				<category><![CDATA[Adventures of Zumbo!]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[pr pup. social media guru]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[zumbo]]></category>

		<guid isPermaLink="false">http://omniverse.in/?p=463</guid>
		<description><![CDATA[&#160; Hi there! I am Zumbo. I am 3 months old and already there so much to share. Such is life in the 21st Century, fast, quick, short and simple. Oh bow! That’s exactly how you can describe me too! So let’s get the obvious out of the way. How did I end up in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Catharsis: Zumbo&#8217;s first day!</title>
		<link>http://omniverse.in/2012/03/01/zumbo-first-day-public-relations/</link>
		<comments>http://omniverse.in/2012/03/01/zumbo-first-day-public-relations/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 00:00:00 +0000</pubDate>
		<dc:creator>HemantM</dc:creator>
				<category><![CDATA[Adventures of Zumbo!]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[pr agency]]></category>
		<category><![CDATA[pr executive]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://omniverse.in/2008/03/29/catharsis-a-day-in-the-life-of-a-pr-executive-2/</guid>
		<description><![CDATA[The following is written in the early style of Gonzo which means at the very least, a half-assed attempt was made to channelize the ghost of HST. The below documented account is fictitious. Resemblance to any person living, dead or right wing is purely coincidental…well…maybe not… And if you are wondering what Gonzo is or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>AMD versus Intel: social media wars</title>
		<link>http://omniverse.in/2009/03/22/amd-versus-intel-social-media-wars-2/</link>
		<comments>http://omniverse.in/2009/03/22/amd-versus-intel-social-media-wars-2/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 03:40:00 +0000</pubDate>
		<dc:creator>HemantM</dc:creator>
				<category><![CDATA[Chaarana Aathana]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[amd]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[social media strategies]]></category>
		<category><![CDATA[sxsw]]></category>

		<guid isPermaLink="false">http://omniverse.in/2009/03/22/amd-versus-intel-social-media-wars-2/</guid>
		<description><![CDATA[&#8220;Feud&#8221; is a term which evokes imagery of Gallic warriors engaged in a ferocious battle to conquer the opponent&#8217;s territory and eventual world domination. The historical &#8216;feud&#8217; between AMD &#38; Intel needs no introduction for some one clued into processor wars. [Check out this white paper for further information]. AMD&#8217;s VP, Advanced Marketing, Patrick Moorhead, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media and Pharma</title>
		<link>http://omniverse.in/2009/03/18/social-media-and-pharma/</link>
		<comments>http://omniverse.in/2009/03/18/social-media-and-pharma/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 11:51:00 +0000</pubDate>
		<dc:creator>HemantM</dc:creator>
				<category><![CDATA[Chaarana Aathana]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[pharma]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://omniverse.in/?p=439</guid>
		<description><![CDATA[This is a chronicle of my experiments with social media, web 2.0 and digital communications which details industry updates and analysis from India and around the world]]></description>
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		<item>
		<title>New media, new challenges</title>
		<link>http://omniverse.in/2009/03/16/new-media-new-challenges-2/</link>
		<comments>http://omniverse.in/2009/03/16/new-media-new-challenges-2/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 09:34:00 +0000</pubDate>
		<dc:creator>HemantM</dc:creator>
				<category><![CDATA[social media dynamics]]></category>

		<guid isPermaLink="false">http://omniverse.in/2009/03/16/new-media-new-challenges-2/</guid>
		<description><![CDATA[Written in response to a question on the communication dynamics and how marketers and communications professionals need to evolve with their consumers: Every era is defined by the medium which captures the imagination of the masses. In the 50’s when it was said that that television would carry live visuals and sound of an event [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online versus Print: Top Indian Financial Newspapers audience comparison</title>
		<link>http://omniverse.in/2009/03/12/online-versus-print-top-indian-financial-newspapers-audience-comparison-2/</link>
		<comments>http://omniverse.in/2009/03/12/online-versus-print-top-indian-financial-newspapers-audience-comparison-2/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 07:24:00 +0000</pubDate>
		<dc:creator>HemantM</dc:creator>
				<category><![CDATA[financial print media]]></category>
		<category><![CDATA[news media analysis]]></category>
		<category><![CDATA[online presense]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://omniverse.in/2009/03/12/online-versus-print-top-indian-financial-newspapers-audience-comparison-2/</guid>
		<description><![CDATA[As a PR professional the simplest industry standard of measuring coverage I have come across has been advertising value equivalent (AVE), which loosely translates to the amount you would have to spend to buy the same space as the article appeared in a print publication. It is only recently we have started to wonder what [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mea Culpa: Lessons learnt from a blogging break</title>
		<link>http://omniverse.in/2009/03/09/mea-culpa-lessons-learnt-from-a-blogging-break-2/</link>
		<comments>http://omniverse.in/2009/03/09/mea-culpa-lessons-learnt-from-a-blogging-break-2/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 11:16:00 +0000</pubDate>
		<dc:creator>HemantM</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[learnings]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://omniverse.in/2009/03/09/mea-culpa-lessons-learnt-from-a-blogging-break-2/</guid>
		<description><![CDATA[As a social media practitioner and a communications person, I often find myself advising people to stay connected and contribute to the broader blogosphere and the micro blog community in which they exist. Which indicates, that one must keep publishing fresh work, filled with insight, opinions, views, and just about everything under the sun at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Full Monty, Not Quite: Social Media disclosure policies</title>
		<link>http://omniverse.in/2009/02/09/full-monty-not-quite-social-media-disclosure-policies-2/</link>
		<comments>http://omniverse.in/2009/02/09/full-monty-not-quite-social-media-disclosure-policies-2/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 13:04:00 +0000</pubDate>
		<dc:creator>HemantM</dc:creator>
				<category><![CDATA[guidelines]]></category>
		<category><![CDATA[social media policy]]></category>

		<guid isPermaLink="false">http://omniverse.in/2009/02/09/full-monty-not-quite-social-media-disclosure-policies-2/</guid>
		<description><![CDATA[The myth of complete disclosure while engaging on behalf of clients or self in Indian social media prevails. We all mean good and some of us do follow the guidelines. But if you take a closer look, you&#8217;ll find that we are secretive and deeply mistrusting I was reading an interesting link post which is [...]]]></description>
		<wfw:commentRss>http://omniverse.in/2009/02/09/full-monty-not-quite-social-media-disclosure-policies-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mediaah again: Indian blogospehere takes on NDTV</title>
		<link>http://omniverse.in/2009/02/02/mediaah-again-indian-blogospehere-takes-on-ndtv-2/</link>
		<comments>http://omniverse.in/2009/02/02/mediaah-again-indian-blogospehere-takes-on-ndtv-2/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 10:08:00 +0000</pubDate>
		<dc:creator>HemantM</dc:creator>
				<category><![CDATA[indian media]]></category>

		<guid isPermaLink="false">http://omniverse.in/2009/02/02/mediaah-again-indian-blogospehere-takes-on-ndtv-2/</guid>
		<description><![CDATA[In the recent controversy which took the Indian blogosphere by storm, a classical David (Blogger C.Kunte) versus Goliath (NDTV), where the blogger had to post an unconditional apology for his criticism of NDTV, Managing Editor, Barkha Dutt. During my initial interview while enrolling in my Journo school, I was asked to write a 1500 word [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile internet users to take over Internet landlubbers?</title>
		<link>http://omniverse.in/2009/02/02/mobile-internet-users-to-take-over-internet-landlubbers-2/</link>
		<comments>http://omniverse.in/2009/02/02/mobile-internet-users-to-take-over-internet-landlubbers-2/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 05:30:00 +0000</pubDate>
		<dc:creator>HemantM</dc:creator>
				<category><![CDATA[mobile internet]]></category>

		<guid isPermaLink="false">http://omniverse.in/2009/02/02/mobile-internet-users-to-take-over-internet-landlubbers-2/</guid>
		<description><![CDATA[Def &#8211; Internet landlubber: Person hooked on to terrestrial connections (Dial-up, broad band&#8230;) and views any form of satellite or wireless internet usage as a disruption or a compromise to his/her user experience. The mobile internet revolution is on an upswing. The ground realities of Indian digital technologies and infrastructure availability makes it a virtual [...]]]></description>
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