Social media warfare: Obama vs. McCain

Monday, November 10, 2008

digital PR

The social media strategies and tools used by now President-elect Barack Obama and his opponent John McCain is an interesting paradigm shift from the heavy reliance on Main Stream Media (MSM) outlets to the grass root level and democratic social media platforms. It would be interesting to analyze the various modes of digital communication incorporated by the two in their campaign.

Here are two of the top articles which provide a scorching insight into how one can leverage social media and digital platforms by both the candidates.

1) Barack Obama and John McCain – Social Media and search engine scorecard (Link)
Courtesy Brain Solis for his tweet which gives the link.

2) Windchimes, a Mumbai based social media agency is running an analysis, a two part series on this topic on their blog (link to part I), (Link to part II)

If there are any more analytical blog posts of this kind that you have come across, please share the link.

3) Update: Mint article which detail search engine trends across the globe during the time period of the election. Also, it informs how companies managed to drive traffic to their web properties by purchasing popular keywords.
Link to article
Link to my post

This is a chronicle of Hemant Morajkar’s experiments with social media, web 2.0 and digital communications which details industry updates and analysis from India and around the world
Connect with me at twitter: www.twitter.com/HemantM

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21 Comments For This Post

  1. windchimes Says:
    December 5th, 2008 at 9:52 am

    Hi Hemant,

    Thank you for adding links to our blog in your post.

    A slight clarification – We have only a two part series, both of which you have rightly captured. Pls make the reqd change

    Thanks

    Regards,

    Nimesh Shah

  2. Hemant Morajkar Says:
    December 5th, 2008 at 5:17 pm

    Have made the change. Thanks for a compelling insight on Social Media and its relevance in the public sphere.

    Hope to have more conversations.

    Thanks. Have a great weekend ahead.

    Hemant

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