Archive for Adventures of Zumbo!

Zumbo: the super pup!


zumbo the pr pup

do i have super powers?!

 

While working really hard at his firm, Zumbo realizes that suddenly he’s become really good at this work. His colleagues love him, his clients depend on his advice and his boss absolutely adores him. It’s a great time to be Zumbo!

“Hey Zumbo, how do you manage to come up with these brilliant ideas? I just couldn’t seem to think of anything on this issue! You are something Zumbo! ”

Zumbo took immense pride in his work and that finally he’s beginning to love what he does and everybody loves him! He became more confident while advising clients and comfortable while suggesting out-of-the-box ideas which were loved by everyone. The best part, he delivered brilliantly on all that he had thought of and suggested. He made sure that he put in the extra effort and time to make things happen. It was a great time to be Zumbo! The guys wanted to be him and the girls wanted to be with him. But good old Zumbo, continued to keep his cool without a chip on his shoulder and focused on evolving beyond what was told.

After 6 months, Zumbo realized something was amiss.

“How did I get to this place? My work never gets done! It is so tiring. My colleagues dump their job on me saying I am the best person to deal with it. My boss always calls me for everything that she wants to discuss and get done. My clients call me for every little thing that they want or for things that haven’t been done yet by others! And I am expected to get them done! All by myself!”

He started to lose touch with his friends, one could rarely see him smile anymore and he seemed to be so engrossed with work that he didn’t eat for days. He had forgotten the last time that he chased a car, soaked in the afternoon sun or shared a drink from the office water dish with Ally, the cute Alsatian babe.

After a long drinking binge at the nearby watering hole, The Lap Dog, Zumbo decides to fight back! “Enough is enough! I’ll show them for snapping at my tail constantly!”

Zumbo started showing up late at work. For starters he thought that that might tick everybody off. Everyone just thought that he must be tired and so he’s coming late. But at least he’s getting the work done, so let’s leave him be.

It made Zumbo angry. He started to act out at work with angry outbursts at others for no reason. Everyone thought it’s the pressure getting to him and left him alone.

He stopped taking calls and sharing ideas anymore. He stopped doing any work beyond what he was supposed to. Everyone got a bit worried now. They started asking if something was wrong and if he needed some help. Zumbo refused and continued on his path of destruction.

“Help?! I don’t want your help! I want you to do your job!”

A senior executive was visiting the office one day. He walked up to Zumbo hanging around the cafeteria and soaking up the sun with a nice juicy piece of steak.

“Hey who do you think you are?!” the senior screamed at Zumbo. His veins were throbbing, hand pointing in rage and eyes popped out of their sockets.

Zumbo calmly replied, “I am the guy who does his job! You must be the other guy!”

The senior lost his cool and immediately asked Zumbo to report to his office tomorrow along with his boss, Madison. By now, after hearing all that had happened, she was incredibly angry at Zumbo!

“Zumbo, what is wrong with you! What happened? Why are you behaving this way? You are such a smart pup! With so much potential and talent! Why are you throwing it all away?” Madison yelled in frustration. She still had a soft corner for him, but couldn’t ignore all that was happening for the last few months.

This was the last straw for Zumbo! He just couldn’t believe that his own boss did not understand what he was going through. Even if he wasn’t being the best that he could be, he still never completely let go. He was still helping everyone and taking on more work from them and completing it for them. He kept listening to his boss talk about opportunities and how he is a vital part in the chain leading to PR glory. He was doing all that, just without a smile anymore and that irked everyone.

His carefully guarded inner sanctum now seemed violated at this callous attitude towards him. He wanted to let go but he tried to restrain his anger as much as he could. And then it happened…

“You think I am some kind of a super pup! That I can just get things magically done, deal with everyone’s work and bad attitudes, rework on their assignments and still be happy all the time. I am slogging like a dog here Maddy! Give me a break!”

Madison did not know what to say to him. She asked him to leave her alone.

The next day, Zumbo and Madison showed up at the senior executive’s office. She noticed that Zumbo had arrived early and was sitting there by himself. Madison sat in the chair next to him, but at a noticeable distance, as if to let him know that she was disappointed.

The senior entered and exchanged a few pleasantries. He looked at Madison and asked “What’s the problem with this guy? He seems to have stopped caring about anything that happens here. Are you aware of what’s happening around or are you just as clueless”

Madison looked at Zumbo, took a long breathe and replied “Sir, the real problem is that I think we stopped caring for him. We didn’t see the signs or understand him better. You can’t expect a Zumbo to care about everything when the rest just walk all over him. He needs help, my help. I will take care of it.”

With that Madison signaled to Zumbo to get up and walk out with her.
Zumbo was confused, rattled and grateful all at the same time. He didn’t know whether to thank Madison or blame her for everything.

She looked at him and noticed the bewilderment on his face.

“Zumbo, I am angry. But I understand. We’ll sort things out and get you more help at work. Now go home, take a bath, get some sleep and come to work after you are well rested!”

With that, Zumbo walked away with a feeling of warmth, contentment and satisfaction that at least there was someone who cared and understood what he was going through.

Two months later, after Zumbo had resumed with renewed resolve he was a changed pup. Ally saw more of him at the water dish, lapping cold water in glee.

She went closer to him, smiled at him and took a sip of water.

She asked him “Hey you are looking great! What changed?”

Zumbo replied with the wisdom of a transformed pup, “Nothing. I still am caught in a million things, Maddy ensures that I am kept on my paws and the rest … well the less I say the better”

“So what are you so happy about?”

“At least they get me now…” he replied looking listlessly at the sun rays streaming through the window.

His work had improved, everybody loved him again. His clients started recommending his work to others and loved interacting with him. He was now able to find more time for himself and his family. He started thinking of all the things that he had missed out in the last few months and prepared a schedule for him to start pursuing his interests. He found his life balance once again. The rest started stepping up to the plate and taking on more responsibilities, to avoid a Zumbo episode again. Madison would keep a watch on him and started having frequent, albeit informal interactions with him to cheer him up. More than anything else, everyone realized how much they missed had the happy, smiling, brilliant and witty Zumbo.

He started walking slowly to his desk with his back straight, chin up and a smile on his face.

“It’s good to find myself again”

 

Zumbo – The Social Media & PR Pup!

Zumbo, the adorable social media and digital communications and public relations pup!

Zumbo - The PR & Social Media Pup!

 

Hi there! I am Zumbo. I am 3 months old and already there so much to share. Such is life in the 21st Century, fast, quick, short and simple. Oh bow! That’s exactly how you can describe me too!

So let’s get the obvious out of the way. How did I end up in PR? How did I become fascinated with media? How did I get acquainted to social media and digital media communications? And what could a 3 month old PR pup possibly contribute to the working of public relations and communications? Well, am gonna try and answer some of that here, but most of it will be clear if you read my posts here regularly.

Wait a minute, I gotta scratch… (Scratches with hind leg vigorously…)

I was born out of an idea. Some old guy called Hunter Thompson (Yea the same guy who Johnny Depp plays in Fear and Loathing in Las Vegas and The Rum Diary) created this whole art-form in journalism called Gonzo. It’s gonna be a bit intense, but I promise to keep it light and entertaining. Then again I am such a cute little pup, who wouldn’t want to listen to my stories!

Haan, toh where were we. I was telling you how I got into all this and what makes me the authority to blog about all this high-funda business of communications. Well to start with I am a product of digital media. That doesn’t mean that iPhone and Samsung tablet got together for a night and made me, but the world saw me first on Blackberry Messenger and Facebook. That’s how I got adopted, by the way. After that it has been a whirlwind romance with social media. I got a home and I am grateful!

I am born in this new world of democratized digital media and opinion sharing on the fly! Things like the Egypt revolution, WikiLeaks, iTunes and Flipkart don’t amaze me. These are things that my forefathers had predicted when the internet (ARPA Net) was thought of 40 odd years back. What’s the fuss, I don’t understand.

The first three months in public relations and social media were interesting. They keep complaining that I crap a lot, but whoddathunk it that being full of shit is a good thing!

So I go about my business everyday by surfing the net, watching Facebook pages reading internet usage reports and advising clients on their communication strategy. Well, at least I hope I did half of those things. I start my day with a big ole dump (trust me, it releases the tension) and then waiting for people to tell me what to do next. It sucks that I have to wait for instructions, but they say that I am just a kid with a lot to understand about the complexities of communications. Fair enough, but when you don’t know how to tweet, man that’s seriously messed up! Don’t you think?

I don’t know why people who work with me keep saying “It’s a dog’s life!” Well, firstly I take that as a compliment, it’s not such a bad thing and secondly if you can lick your own privates, what more do you need! But people in communications constantly seem to struggle and stress with what’s coming next. I don’t know what’s the big deal, but I guess am about to find out soon.

More time I spend in this industry, more I am convinced that I have just hit the tip of the iceberg. Water scares me by the way, and I hate my baths! 😉

So keep your eyeballs glued to this space, to know more about “The Adventures of Zumbo!” Your friendly, neighborhood social media and PR pup!

Woof! Back to scratching eggs, I say!

 

Catharsis: Zumbo’s first day!

The following is written in the early style of Gonzo which means at the very least, a half-assed attempt was made to channelize the ghost of HST. The below documented account is fictitious. Resemblance to any person living, dead or right wing is purely coincidental…well…maybe not…

And if you are wondering what Gonzo is or who HST is, don’t bother

Zumbo, the adorable social media and digital communications and public relations pup!

Zumbo - The PR & Social Media Pup!


I sat there clutching my mouse with all the force that I could muster in my current miserable state. It turns out that original thought can be a tricky proposition especially when the client is hell bent on twisting your arm. It can be quite a strain on the sleeves!


I was frantically typing a press release on how the guy’s daughter lost her bicycle and it was miraculously found in the same place that it was left in the first place, which in his mind was a significant contribution to the nation’s GDP. Besides the irony of the fact that the above mentioned daughter couldn’t ride a bike or didn’t own one, the release had to be done in the next 10 minutes.


My mind started sweating precociously. “Hell…what do I do now?” I yelled across the room. I looked around for some solutions as my mind was in a jimmy state. I saw my colleagues face buried in the ethereal white screen.


He reminded me of the early tribes which sat around the fire hoping the light would never go out, but unfortunately, it always does. Also, his sheep skin cloak and grizzly claws were quite quaint. In spite of myself, I refused to judge. His cologne a repugnant truth that failed to subside, I ventured towards the beast with a stick in hand.


I had to tread cautiously. This animal was not to be messed with. Besides, his mating habits were not well documented as yet. I poked him with the stick to gauge the nature of his alacrity and rate of evasive reflex action. Both were non existent.


This was a safe territory. I identified him as per the standard ‘Do it yourself PR 101’ manual as the blinkered degenerate who would know what to do next as per procedure. My guide to all questions which posed a moral, ethical and professional dilemma was right there…or so I thought.


”Umm…its simple draft the release…” said he of the finger which drips with fresh nose cheese.


“But the daughter doesn’t even own the bike…” I retorted much violently. My cape fluttering in the wind as I stood on
MoronMountain with the vast expanse of derelict facades of grim conformity spread in front of me.


In my infinite wisdom I pronounced “Fuck you man …. Screw the Guy… I don’t think this is worth it…!”


I felt a tug on my super moron resistant cape and I heard Dog Wonder barking away in the distance. My sixth sense was tingling! I turned around precociously, with one hand firmly on my machete. There stood the biggest man I have seen like a shadow of a mountain. My heart started pounding…my pulse racing…I caught a glimpse of the lurking menace.


Phew…it was just Olga, the cleaning lady. I exhaled a sigh of relief.


“Oh bloody hell…!” I heard a scream. It was my fuckin’ boss with the fuckin’ Guy! And that was my fuckin’ scream!


“Hey what were you yelling boy” asked Q, The Boss.


It so transpired that Olga ‘the hairy cleaning lady with a heart of gold’, had managed to block my view with her broad brooding board body. My super hearing failed me again, may be I was just out of batteries.


As I contemplated the merits of Sony over Eveready, my face was smattered with a spray of spit. It was my boss looking at me gingerly and demanding an answer.


“Nothing Sire” I said, he insisted that we call him ‘Sire’.


”Boy, meet the Guy whose daughter has lost and found the bicycle and it has a huge impact on the nation’s GDP…” Said he of the big head and bouncing arms.


“But Sire…” I whimpered in unyielding defiance.


“Hey… if the guy says so it must be true…” thundered Q.


“Ok Sire.” I caved.


And as I turned around to do his bidding, it happened.


The Guy stepped on Olga’s unforgiving mop and slipped on the drenched floor. The sound of his back bone crunching in utter angst spread a chill through my spine. In that brief moment the Guy had broken his back. He lay there insipid and innocuous to the passing frantic blinkered degenerates.


There was the ray of sunshine which I hoped for, in that cluttered, claustrophobic room chilled with the AC’s unrelenting icy blast which put a smile on my face.


“Guy in Coma, Situation may worsen nation’s GDP”


I typed smiling a satisfied smile as the news blared over my station “Reliable Industries Limited Chief to launch Nation’s first thought trading stock exchange…And this is just in…On the eve of this momentous event his daughter seems to have misplaced her bicycle…”