On message – the news relay

There is a tendency of corporate news media to relay messages. If you are an avid watcher of the news media space you would realize there are not more than 2-3 media stories that you carry in your consciousness.

This surprises me. A country of 1.3 billion seized with 2-3 media stories? What are we looking at. I think we are looking at a corporate media relay which is “on message”. The two most recognised terms in the Indian media for the last 60 days have been “surgical strikes” and “serpentine lines”.

Clearly, there is an effort by establishment and those opposed to percolate their messages in context of the J&K issue and demonitisation.

It’s worth noting how both sides were quickly co-opted by the corporate media in India, hashtags included. At least they are fair and pander to larger interests.

Great effort, to stay on message.

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